TRU Staffing Partners
Whitepaper Template & Instructions
Role: Visual Design Consultant
3/2022 - 4/2022
“This white paper template is everything, and your brand feedback is so helpful and on point as always. Oh how I’ve missed your brilliance in my life! …We have a few white papers now in our wonderful new template.”
- Sarah Brown, CMO at TRU Staffing Partners
The Design Brief
TRU Staffing Partners is a globally recognized, award-winning contract staffing and executive placement search firm representing talent and opportunities in data privacy, ediscovery, and cybersecurity. They had recently rebranded and having a whitepaper template was at the top of their list. We identified that the new template specs included:
InDesign template
Vertical orientation
Application of the new brand guidelines
Use of better/less photography
Stats and pull quotes
Use by marketing managers/not expert designers - use simple design elements
Bonus: I offered to create instructions on using character styles, paragraph styles and parents in InDesign for said non-designers
Before: TRU Staffing Partners’ previous white paper template
My take on the TRU Staffing white paper template
The CMO at TRU Staffing Partners is one of my favorite people to work with. As the project progressed, she was open to exploring questions about their new brand to ensure consistency and clarity of their brand message, which was then carried into the look of the new template.